Gaurav Sah, Business Head, Air Conditioners Group, Panasonic India said, “Today users want safety at home as normalcy is slowly returning and with this vision we have designed our air conditioners. Panasonic ACs use nanoeTM technology to clean and deodorize indoor air. It inhibits the growth of bacteria and viruses and removes 99 percent of PM 2.5 particles, allowing our users to enjoy better indoor air quality. Mirai Panasonic’s Artificial Intelligence (AI) and IoT platform provides a connected and easy life experience. We are happy to share that Mirai Smart App for Air Conditioner has crossed 1 lakh downloads which makes it clear that our users can choose us for the comfort, connectivity and safety experience under one roof. are. The new marketing campaign for AC is live on all our platforms from 18th February.
Sah further added that ‘Capitalization on Haier Inverter AC Sales’ The AC division of Panasonic India has registered impressive sales growth of around 45 per cent in FY21. There is a huge demand for inverter air conditioners, where Panasonic market share is close to 6 percent in CY2021 against 4.2 percent in CY2020. The biggest problem facing the customers in Delhi is poor air quality. Panasonic AC also acts as an indoor air purification system which improves home AQI in real time. You can track it on Mirai app.
Also, India has one of the lowest penetration of ACs in the world at 7 per cent, which has immense growth potential in this segment. While the nanoe-G technology works on the principle of ionizer technology, the nanoe X technology collects the moisture present in the indoor air and applies a high voltage to form hydroxyl radicals present in the water. Hydroxyl radicals, also known as natural detergents, prevent the buildup of pollutants and help prevent bacteria and viruses from polluting the indoor environment.